Apple and Beats?

The headphones are a natural upgrade for Apple audio players, but the deal isn't about the headphones. It's about Jimmy Iovine.

There are much better headphones in that price range

I sense a desperate (or tactical is there are some tax wright offs) move on Apples part. That, and an ignorant public who think Bose are great.

Add the fact that $2 Billion is the asking price for the Clippers and Bob's your uncle.

All the best,
Nonoise

Add to that some options on stock and other forms of compensation and you'll see just a continuing trend in sell outs masquerading as far sighted leadership.

I couldn't resist.

All the best,
Nonoise

It doesn't have anything to do with the headphones, as much hype as there is about the Beats headphones, and regardles of whether they're worth anything like what they cost, they're a tiny market compared to Apple's other hardware business.

It's about the streaming technology and the subscriber base.

Revenue from buying and downloading music, the iTunes model, is steadily dropping compared to streaming subscription revenue and Apple is buying an entry into the streaming market, based on Beats' acquisition of MOG.com and the transformation of MOG into beatsmusic.com.
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