Home Entertainment Show in Los Angeles

And, by the way, Wilson speakers are mass produced

Huh?

their customers seem to argue that the value is there

What does that have to do with price?

I haven't seen the pricing ad, but the rest of the (excellent) campaign is clearly designed to promote the brand around a few core strengths: design and manufacturing excellence and the quality and dedication of Wilson employees. All of which are basically true and are characteristics of many enduring luxury brands. Again, think Lexus. Lexus customers feel they get excellent value. But a Honda customer may not feel that way about Lexus.

And then there's me. A BMW owner that loves Hondas.