Home Entertainment Show in Los Angeles

There simply is no way on earth that the cost of a pair of Watt Puppy 8's (might be 8A's before I finish this sentence) could possibly approach that of a loaded Accord.

When did Wilson declare itself the "Honda of the audio world"? Wilson is a high-end speaker manufacturer inside of a fringe hobby. Honda is an international manufacturer of mass-produced automobiles, dirt bikes, and generators. Wilson's value is not defined by price, which is the reason it will never speak to the Honda customer, whose every purchase is reasoned accordingly--yes, pun intended. These are two completely different markets, two completely different products, two completely different customers. There is no basis for comparison between the two, and there is certainly no bridge of common value perception that exists between them.

So why is Dave running ads justifying his price?
He wants to establish his product as a good value, something Honda has done as well as anyone.
You say there is no common ground between Wilson and Honda. I think there is.
Are there any Wilson owners out there who also own a Honda?

And, by the way, Wilson speakers are mass produced, their customers seem to argue that the value is there and Wilson would love to be dealing in Honda size numbers. That's why he employs blanket advertising.

And, by the way, Wilson speakers are mass produced

Huh?

their customers seem to argue that the value is there

What does that have to do with price?

I haven't seen the pricing ad, but the rest of the (excellent) campaign is clearly designed to promote the brand around a few core strengths: design and manufacturing excellence and the quality and dedication of Wilson employees. All of which are basically true and are characteristics of many enduring luxury brands. Again, think Lexus. Lexus customers feel they get excellent value. But a Honda customer may not feel that way about Lexus.

And then there's me. A BMW owner that loves Hondas.