The Real Reason Why Music Is Getting Worse!!

While the gravitational pull here is music, looking beyond that subject, the video is easily applied to ALL marketing.  The generification of food, clothing, cars and tract housing speaks to data smoothing in search of replicable product that maximizes sales/profit with minimal corporate effort.

Many traveling far from home will still look for familiar franchise food in lieu of something regional, interesting and particular to the culture.  Eating at McDonald's while in Denmark.  Looking for Taco Bell while in Argentina.  Really?

People are by nature not risk takers, seeking the familiar.  They even practice it in travel, touching on only what's found in the brochure.  People are tribal and travel in support of that.  Cruises dumping 5,000 at a time on a port so they can find expected.  People do not like surprises.  They like easily digestible music.

@ immatthewj a good percentage of "unprepared" musicians are younger and think they are ready but are not.  However, it's not limited by age.  

Thanks for your enlightening interpretation with which i concur...

I will only add that like cooking, traveling, music also need always education of basic tastes...

I dont listen music as i did when i was young even if i kept my taste it changed and amplified encompassing world music and jazz and classical After Bach.

While the gravitational pull here is music, looking beyond that subject, the video is easily applied to ALL marketing.  The generification of food, clothing, cars and tract housing speaks to data smoothing in search of replicable product that maximizes sales/profit with minimal corporate effort.

Many traveling far from home will still look for familiar franchise food in lieu of something regional, interesting and particular to the culture.  Eating at McDonald's while in Denmark.  Looking for Taco Bell while in Argentina.  Really?

People are by nature not risk takers, seeking the familiar.  They even practice it in travel, touching on only what's found in the brochure.  People are tribal and travel in support of that.  Cruises dumping 5,000 at a time on a port so they can find expected.  People do not like surprises.  They like easily digestible music.

@celtic66 +1 Seekers are the few and far between, artists and consumers have to put in the work to discover one another.

I find plenty of new interesting artists, and I still listen to old favorites. I like to read the comments with youtube videos of the oldie acts, generally the comments betray youthful reminiscing and bashing of contemporary music.  Seems to me, these people lament their loss of youth, when one can no longer find pleasure in new and exciting things they certainly have lost their youth.

@mahgister

Well... I went back and watched the whole video. Twelve minutes I will not get back. Let me paraphrase... "Wahhhh, things are changing and I don’t like it. Wahhhhh." The old days were so much better... I was so privileged to not be able to buy much music. Yes and a bowl of gruel will taste oh so much better if I am starving to death. Darn... I loved to old days when I was starving to death... I just don’t appreciate food like I used to.

I, and I think most of the people here, are not just random listeners of music and actually don’t just follow whatever is released. We don’t just consume what is put in front of use and love it. Sure that is true for the general public...for thousands of years they have been told what to think and fed what they should like and have been taken advantage of... nothing new here.

Great art requires great artists, they find the tools to create it. Appreciators of art will find it and appreciate it.