Advice on....Snake Oil


So, I get it. You purchase something and other claim it's snake oil. Or they purchase snake oil and you lay claim to the adage. 

My one question,

What is the general consensus a reputable brand would spend considerable time, resources and finances to create a product that is or what some would call "snake oil". 

My belief is that a lot of brands (PS Audio, Isoacoustics, Audioquest) would probably better spend their time developing and creating an impact rather than making a questionable product. Any dialogue to be had or am I off base?
j-wall
Just call fraud fraud when it occurs.    Everyone knows what that is.  
teo_audio
Snake Oil is a safe ’word phrase’ ... As soon as I hear it being bandied about ... I know we’re dealing with a person who has a lesser mental capacity than the task at hand requires ...
I think use of the word really just reflects laziness. It’s an overused cliche that says nothing at all. It’s so much easier to bleat "Snake oil! Snake oil!" than it is to string a few words together into a reasoned opinion.
This site is a business first and foremost selling luxury items. People come here to sell and buy things and make money. The value of many of those things is very subjective. Don’t let anyone fool you into believing there are no bad apples and everything in between. There is no panacea. Credibility is earned, not automatically granted. Just call it like it is. You can’t please all the people all the time. But that won’t stop some rabid marketers from claiming to. They are just doing their job.
mapman
Just call fraud fraud when it occurs. 
I've always thought it odd that so many here are quick to charge fraud, yet none (to my knowledge) have ever filed a fraud complaint with authorities. So although the accusers often claim their goal is to protect the "gullible" and misinformed, it's obvious that is not their genuine interest.
It can be very difficult to prove fraud legally. Especially when the fraud has to do with largely subjective judgement such as sound quality. This entire site is basically about sound quality and various claims about it which is mostly a subjective judgement. But it is very naive to assert fraud does not exist especially in that kind of environment. In many cases it gets downgraded to “snake oil”. Credibility is really the only thing one has here in the eyes of others and worth preserving. It is not credible to assert that all here are perfect angels all the time as a result of their common love or obsession with sound. 
My advice:  
Just be realistic and steer the course. There are always a few bad apples. Trust but verify when called for. Otherwise just have fun!