What Audio Religion have you converted others to successfully?

We all have certain audio proclivities, some we expose to the world, some we hide even from our priests and psychotherapists.  We believe, strongly, there's a certain way to achieve magic.  A state of enlightenment which raises our awareness almost instantly to resonate with the sacred muses, and may actually transcend music and audio to reach the divine (as opposed to Divine).

In most cases, we share something with a loved one and they're like "um, ok, are still on for fishing this weekend?" but rarely, ever so rarely, the go home, they don't talk to their spouses, their children think there is something wrong, and they call you late at night. "You know that thing you did, with the cables and the vinyl and stuff?  How can I do that too?  Does my spouse need to know? Can I keep things at your place?"

So, my fellow audiophiles, what proclivities do you find yourself championing, and what do you think is an easy vs. a hard sell? Vinyl?  Room acoustics?  Rubbing Portuguese safflower oil on your cables before listening?