How did 70s rock music transition into 80s music?


80s music appeared to be a re-visitation of the beginning of Rock — when "singles" ruled the AM radio. In those early days, in the event that a craftsman had a hit, he/she could get to record an "collection" (when those modern LP records appeared). A LP could have two hits and 10 tunes of forgettable filler melodies. Most craftsmen were characterized by their hit singles.

The 60s and 70s saw an ascent in FM radio and AOR (Album Oriented Rock) which gave numerous specialists the opportunity to make bigger works, or gatherings of melodies which frequently remained all in all work, and empowered a more extended tuning in/focus time. Beside funk and disco dance hits, the 70s inclined towards Album Oriented Rock.

The 80s saw a swing away from longer works and AOR, and back towards snappy singles. I'd say MTV had a great deal to do with the progress to 80s music. ("Video killed the radio star"):

MTV presented many gatherings who had fantastic singles, yet probably won't have accomplished acknowledgment without MTV video openness: Squeeze, The Vapors, Duran, Adam and the Ants, the B-52s, The Cars — to give some examples. (Note, I said "may" — yet that is my hypothesis.)
MTV constrained many long settled stars — David Bowie, Rod Stewart, even The Rolling Stones — to make video-commendable tunes. (That is — SINGLES.)
Peter Gabriel is a story regardless of anyone else's opinion. He was genuinely known from his Genesis Days — yet those astonishing recordings of "For sure" and "Demolition hammer" certainly kicked him into the super frightening.
MTV — after a ton of asking, cajoling, and dangers — at last changed their bigoted whites-just strategy, and began broadcasting recordings by people like Michael Jackson and Prince — presenting various dark craftsman to a lot bigger crowd.
In outline, I think MTV during the 80s — and later the Internet and YouTube — abbreviated individuals' capacity to focus, made a market weighty on short snappy singles, and made it progressively hard for craftsman to make "collections" which would allow them an opportunity to introduce their bigger vision.

davidjohan

I did not care for a lot of 80s music when it happened but has grown on me since. Pop music really blossomed back then in so many ways. My teenage daughter is a big fan.

Mike may be speaking to his taste, and not as an absolute- obviously tastes vary. I’ve found that the point in time when someone engages in a genre or band -- their so-called "point of entry" is also instructive- for example, I was a fan of Tull very early on--the Stand Up era, a couple albums behind Aqualung, heard them live in that period and kind of lost the thread by the time of "Thick." But there is a huge fan base out there today that enjoys the later albums.

For material in the ’80s, I was probably less attached and same was true in the grunge/post grunge period. I have had to tap my younger friends to say-- which album of Pearl Jam’s is essential. Ditto-Metallica, I just didn’t follow them in their "era." (I always like heavy stuff, and to this day, seek out what I’d call "precursor" records- stuff that pre-dates Zep, and for the most part, remained obscure, except where the record has become a collector’s item). One of my favorite bands in the ’80s was Bad Brains- pretty odd stuff, but those guys were technically superb musicians playing Rasta-punk stuff that somehow appealed on a give the "middle finger" level to my juvenile brain.

Part of the fun to me is exploration. I got turned onto the Talking Heads when they were virtually unknown. A pretty astute woman I knew dragged me to a pizzeria for a Halloween party that featured the band, a couple slices and a soda for 10 bucks or whatever. It wasn’t exactly punk and they were good-- I understood them better after they became big, released a number of albums and got more perspective. I would not call myself a fan, but I get it.

I’ll go hear somebody live if I can, but in many cases, all we have is the records now. The bands are gone, the performers aged out or dead or retired. But, to come back to the point, there’s that point of engagement again, where you feel like its all a revelation, the music speaks to you and it becomes part of your genetic code.

The things that stick out for me in the increasingly corporatized music business from that era were the sounds of gated drums and the Yamaha DX7. That sound to me, is very emblematic of the ’80s and I don’t think a lot of that stuff has aged well. Of course, not everybody was doing slick, and overproduced stuff. But those were boom years for the labels-- handing out advances to bands you’d never hear about, just to seed the field. The more adventurous players created "alternative" during that era and did just as well if not better.

Obviously, it’s hard to summarize an entire decade. I think that’s almost too gross a categorization to be meaningful. At the same time, all the genre divisions got even more refined during this era and later ("Shoegaze" v. "Chillcore") and mean pretty little, if the band is cutting new ground rather than riding a trend. It’s all music and what appeals to one may or may not appeal to another. You can hope to be exposed to it and make up your own mind. My Teaching Assistant specializes in ethnic folk- he’ll do a deep dive on Bulgarian folks songs or something. Some of it interests me, some less so.

In closing (ahem, :)) I went to hear the TA's band a few years ago at a SXSW venue. We went to the wrong storefront, and heard Josefus, an early heavy band out of Texas. They were probably more my thing than Bulgarian folk, but no dis to the Bulgarians here.

Have fun.

Clubbing and dance music (12" singles) were HUGE in the 80s. Not just radio 'singles' but music stores had entire sections devoted to 12" vinyl. Billboard magazine had club and dance charts---then came remix albums and hard to get import 12" singles. Most of my vinyl collection consists of 12" vinyl---many are hard to find imports. Remixes and 12" vinyl are a rarity these days. Vinyl albums are back but try to find a classic like the original 12" mix of 'Blue Monday' by New Order.

@whart I also find trendy ‘80s artifacts like gated drums, chorus-pedal-on-electric-guitar, and an often-garish use of synthesizers undesirable. 

I think could all point to trendy sounds from every other decade that we also find disagreeable.

I understand why someone would not like particular, popular, overused sounds.  To besmirch an entire decade of popular music for these trendy superficialities is a bit dubious.