@tee_dee ,
20% is not out of the ballpark at all and even more sometimes. I would start with something like 30% and get down to an agreement from there. Why would audio equipment be different from buying a car, house or anything else? They don’t think it’s rude happens everyday for them. They want to make the sale. It’s all a game. They want to get the most for what they are selling and you want the most for your buck. I buy expensive things for a living so maybe I’m jaded.