I’m someone who thinks that room acoustics are > 50% of the sound and that boutique cables are way, way, way down on the list of things worth spending money on if good sound is your objective.
Agree with you 100%. Many just either can't or don't want to go to the trouble of dealing with room acoustics. A bad room is in direct collision with what good sound actually requires. The result is that many are forced into bad faith -- in other words, they insist that this or that factor (or component) makes a big difference, when in fact they have excluded the room and just become more emphatic to compensate.