It should change, based on the ruling. Assuming there are any teeth involved and resources to police/implement the ruling. It cuts pretty deep if you read the whole thing, beyond the basic sub-title:
The rule will allow agency to strengthen enforcement, seek civil penalties against violators, and deter AI-generated fake reviews
Is it even worth the risk for some of our guys, I mean our niche is so small, the majority of small reviewers can't be making much money out of it even with the occasional manufacturers' swag bag thrown in.
I hope it doesn't change too much in our industry, other than a couple of obvious violators I don't think there's much wrong with it as it stands... Just my opinion and I could be wrong (again).