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YouTube Indicates What the Future is For Audiophiles - Interesting Demographics.

Howdy,

I just wanted to share some data from YouTube as I found it quite eye-opening and thought some of you might too.

I've posted a couple vids on YouTube recently and, as some will know, YouTube provides analytics data with every video, which is available to the channel owner.

The first video featured a Krell KSA 80 amp and at the time of writing this there have been 9,500 views:

Female - 0%
Male - 100%

13–17 years 0%
18–24 years 0%
25–34 years 0%
35–44 years 0.9%
45–54 years 13.5% 
55–64 years 44.4%
65+ years 41.3%

So, 100% male, and pretty much all of the traffic is from guys 45 years old and above, with 40%+ from guys over 65!!

The second video was a spoof (song) on Audiophiles that was shared a lot and watched by a lot of audiophile spouse, so the stats were slightly different, but not much. At the time of writing, 18,150 views:

Female 2.4%
Male 97.6%

13–17 years 0%
18–24 years 0%
25–34 years 0%
35–44 years 5.9%
45–54 years 18.6%
55–64 years 35.5%
65+ years 40.1%

The video was watched by a few females because it was shared and hit with a slightly younger audience but not by much. For all intents and purposes, the stats are the same for both vids.

Caveat - YouTube tends to attract an older audience and it's tipped up towards males. TikTok would show different results, but I think YouTube is really the platform of choice for most of us, so the data is more pertinent. 

Conclusion - we're a dying breed. 40% of us will be dead in a few years and there's not many 'yoots' coming through to replace us.

No real surprise here but we're all blokes - old, fat, sweaty, bearded, and about to kick the proverbial bucket. (Yes, I'm speaking entirely for myself).

Do you think there's more that manufacturers, dealers, reviewers etc. should be doing, or is it just the inevitable playing out?

Thoughts?

Here's the link to the two vids for reference: 
Krell KSA80
The Audiophile Song

128x128rooze
sokogear
1,088 posts
 

@bipod72 - I'm sorry but Steely Dan has NO bad songs. Of the very small number groups I listen to where I think EVERY album is worthy or being in my library (just about all groups have bad albums) of rotating albums they are the only group with no songs that I would ever think of picking up the arm and skipping over a song. One exception - Becker's (RIP) song on Everything must go, the last song on side 1 (Slang of Ages), so it is very easy to skip. It is not a real Steely Dan song. Other exception if you must, is not a Steely Dan song, East St Louis Toodle-Oo. Some may want to skip it, but I would never think of skipping it. 

And the UHQR of Aja is by far the best sounding available copy.

I was also lucky that I spent a lot of time in a record store in college that some friends of mine owned (thankfully I never invested - would have lost 90% of to) do I got to hear most of the music of the golden age of classic rock in the 70's and early 80's and I challenge anyone to name another group with no bad songs. I'd love to check them out.

jasonbourne71's avatar
jasonbourne71
1,092 posts
 

@markley : I was buying LP's at Barnes&Noble in 2015. Not a new thing there!

curiousjim's avatar
curiousjim
4,523 posts
 

@rooze 

I am another older guy, but I’m not signed in to YouTube.  I open the app and watch hifi videos.  So how would they know my age or gender?

newton_john
5 posts
 

I have a daughter in her mid thirties snd two sons in their twenties. None of them are audiophiles as such, but all three buy and listen to vinyl.

As has been hinted at above, it’s a question of only older people being able to afford expensive gear. Sadly, it’s doubtful of the new generations of audiophiles will have the disposable income that us baby boomers enjoyed.

rooze's avatar
rooze OP
624 posts
 

@seanheis1 

Yes Krell is for old farts. There were two videos with contrasting appeal referenced in the OP for that reason. I guess we take away what we want to take away.

In general, I’m excited that there are people appealing to a younger demographic on social media. There’s nothing more fun as an audiophile to have a younger person experience your system and appear to ‘get it’ at some level. 
 

 

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