YouTube Indicates What the Future is For Audiophiles - Interesting Demographics.
Howdy,
I just wanted to share some data from YouTube as I found it quite eye-opening and thought some of you might too.
I've posted a couple vids on YouTube recently and, as some will know, YouTube provides analytics data with every video, which is available to the channel owner.
The first video featured a Krell KSA 80 amp and at the time of writing this there have been 9,500 views:
Female - 0%
Male - 100%
13–17 years 0%
18–24 years 0%
25–34 years 0%
35–44 years 0.9%
45–54 years 13.5%
55–64 years 44.4%
65+ years 41.3%
So, 100% male, and pretty much all of the traffic is from guys 45 years old and above, with 40%+ from guys over 65!!
The second video was a spoof (song) on Audiophiles that was shared a lot and watched by a lot of audiophile spouse, so the stats were slightly different, but not much. At the time of writing, 18,150 views:
Female 2.4%
Male 97.6%
13–17 years 0%
18–24 years 0%
25–34 years 0%
35–44 years 5.9%
45–54 years 18.6%
55–64 years 35.5%
65+ years 40.1%
The video was watched by a few females because it was shared and hit with a slightly younger audience but not by much. For all intents and purposes, the stats are the same for both vids.
Caveat - YouTube tends to attract an older audience and it's tipped up towards males. TikTok would show different results, but I think YouTube is really the platform of choice for most of us, so the data is more pertinent.
Conclusion - we're a dying breed. 40% of us will be dead in a few years and there's not many 'yoots' coming through to replace us.
No real surprise here but we're all blokes - old, fat, sweaty, bearded, and about to kick the proverbial bucket. (Yes, I'm speaking entirely for myself).
Do you think there's more that manufacturers, dealers, reviewers etc. should be doing, or is it just the inevitable playing out?
Thoughts?
Here's the link to the two vids for reference:
Krell KSA80
The Audiophile Song
Yes Krell is for old farts. There were two videos with contrasting appeal referenced in the OP for that reason. I guess we take away what we want to take away. In general, I’m excited that there are people appealing to a younger demographic on social media. There’s nothing more fun as an audiophile to have a younger person experience your system and appear to ‘get it’ at some level.
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+1 for @rooze ”In general, I’m excited that there are people appealing to a younger demographic on social media. There’s nothing more fun as an audiophile to have a younger person experience your system and appear to ‘get it’ at some level.” |
I am 69 (although I don't feel a day over 64!!) and my big brother is 79. We were talking about how, when we were young, the stereo system was the center-point of our inside world. Neither of us had televisions until we were in our, perhaps, late 20's and the wasteland of TV could not compare to the richness of music - I could perhaps also speculate on how smoking pot enhanced our listening experiences as well. |
AI determines who your videos are shown to. This has to do with your topics AND the demographics of your subscriber base... I did a quick scan of your video topics....besides Krell I am seeing Altec Lansing, cable reviews, turntable reviews, and audio show content....so not surprising that your subscribers are well over age 55...which is fine of course. If you were to look at the stats of larger channels like Andrew Robinson or the Cheap Audio Man....there will be a big chunk of users under the age of 45...and they will more than replenish the current ranks ;-)
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