Per one cable manufacturer regarding history of digital cables:
Before USB, there was Coaxial (S/PDIF) digital. This suffers from the technical problem that the clock must be recovered from the data stream, a technique that produces more jitter than desirable. Then came asynchronous USB, where the DAC controls the data rate, so a high-quality, low-jitter clock can be used in the DAC. This was technically a better solution, and it should sound perfect.
But it didn’t.
In fact, it sounded worse than using a Coaxial cable connection. Some blamed noise on the 5V line. Others blamed noise on the ground line. Various techniques were used (in an effort to offset the sound degradation), in the form of add-on boxes and dongles; galvanic isolation, regeneration, and noise filtering. These often gave some improvement but at a high cost; they also often left their own footprints on the music.
So, in 2018, we designed the original Black Magic USB cable.
We found the real problem is not noise on the ground or 5V lines—it’s noise that piggybacks on the data itself. Black Magic uses innovative techniques to reduce and absorb this noise, as well as special measures to prevent its radiation from the cable.
In 2022, we revised the whole cable, producing the USB ULTRA cable. This performs at an entirely new level from the original.
In 2023, we pulled out all the stops and produced the USB GOLD version. This uses selected silver/gold wire and a different kind of mechanical damping.
And in 2024, we have a new design: Prime – our best yet.