I like what Devon Turnbull of OJAS is doing. He’s the guy making avantgarde horn systems and electronics and partnering with art galleries to produce functional art-audio installations. He’s successfully connecting with a younger crowd who appreciate art, aesthetics, creativity, and functional minimalism. He’s ‘selling’ an experience, versus flogging expensive ‘stuff’. It’s an interesting concept and a novel approach. He’s young (relatively), cool, and talented. Versus the typical audio manufacturer who’s stereotypically older, bald and boring.
He won’t save the industry but it will never die completely so long as people keep finding creative ways in which to keep us alive.
Also, a nod to Linn Audio - they were an audiophile manufacturer for decades then made a conscious switch to ‘lifestyle products’. Again, a strong emphasis on aesthetics blended with practical and functional design. While it’s still audiophile at heart it attracts a different audience, younger, more interested in convenience, aesthetics. I think Linn and a few others saw the writing on the wall.
Maybe it won’t be a death it will just be a morphing into another form.